Trashion Project Submission Requirements and Evaluation

When we return after Christmas we will be undertaking studio shoots of your garments/collections, date and timings to follow (Your sketchbooks will need to be submitted before you get the studio collection photos, so these are not on the requirements list below).
The first day two days back will be an opportunity to tie up any loose ends with your Fashion projects, such as printing off and mounting your location shoots.

On Wednesday 9th January we will be briefing you on the Architecture project and you will need to get started with this work straight away.
The deadline for your Fashion work is Wednesday 9^th January @ 4.00pm and this is the minimum you need to have in your sketchbooks:

Initial Research and Presentation:

• Observational drawing/s of your object.
•  At least 2 busy pages of visual research into your garment, different versions/styles/shapes, try to find inventive Haute Couture versions.
• Minimum 2 pages of visual research into your object - different versions, different uses, unusual applications of your object, if you can find examples of it in Fashion then include these.
• 2 pages where you find examples of Collections. Most designers/design houses release themed collections seasonally, look for examples of collections that are inventive, exuberant and perhaps use elements of recycling – for example the work of Martin Margiela.
• Copies of your presentation slides.
• Any notes relevant to your presentation.

Illustration and Design Development:

• 4 pages research into 2 Fashion Illustrators.
• Your photos from the figure (the ones you used as a basis for your Fashion Illustrator responses).
• 4 Well finished Illustrator responses based on your photos.
• 6 garment proposals (with notes, using the templates.  These can be quick initial ideas).
• 3 Final proposals showing well thought out ideas
•  A finished Illustration based on your best design - this should be a feasible design and include sample pieces, annotations and colour swatches alongside.

Final Garment, Photography and Evaluation.

• 4 pages research into 2 Fashion Photographers.
• Annotated photographs documenting the making process with your final garment (2 pages).
• Your finished garment/accessory.
• A thoughtfully styled location shoot of your garment - be ambitious, think about the photographers whose work you have studied. Arrange model, location, props, make up. Consider posture and camera angle carefully. Take plenty of shots (20+) you might use PhotoShop to enhance your best shots for inclusion in your sketchbook.
• Your word processed evaluation (see guidance notes below). 

RECYCLED FASHION EVALUATION GUIDANCE

In order to pass this project you must complete a word processed evaluation of 500-800 words, discussing the following ……

• What object and garment did you get to work with?
• How did the development of your Presentation help in understanding the possibilities offered by your object. What sources did you access in researching your object and garment?
• In what other ways did you respond to and investigate your object? (e.g. photography and drawing)
• Who were you collaborating with? How did you share tasks? Do you think you communicated effectively together? Did you find this collaboration helpful?
• Which designers/collections did you look at? What appealed to you about their work?
• What did you learn from looking at the designer’s work? Did their work influence your own garment designs later in the project?
• What were your first ideas for your garment design? Did these bear much relation to your final solution?
• What was it that appealed to you about the fashion illustrators you chose to research and respond to?
• What did you learn from recreating the styles of the illustrators you looked at, and how did this help you to understand the techniques employed in fashion illustration?
• How did you go about creating your own fashion illustrations – what processes did you employ in developing your final images? Describe how you used photography to style them initially and what you did to get them to a high standard.
• Which Fashion Photographers did you research? What appealed to you about their work?
• Describe the process you went through to create your initial garment designs, and how you decided upon the one you chose to make.
• What elements of your original garment did you retain and what was added/taken away?
• What materials and techniques did you employ in the production of your final garment and what problems did you encounter along the way?
• Discuss your final photoshoots, how did you style your garment? Mention aspects such as make up, props, location, models, postures, lighting, composition.
• Do you feel your final garment will work well with your collaborators? Did you maintain good communication throughout the project?
• What do you regard as the most and least successful aspects of your project?
• How well did you manage your time and what you would do differently if you did this project again?

Fashion Project Update and Photography Research

Garment Completion and Sketchbook Content

OK, so you should all be well underway with garment construction by now. Make sure you have the resources you need: as many multiples of your object as your garment requires and potentially a base garment to reconstruct/work over. You may need other things such as additional fabrics, dyes, zips, clasps, velcro etc.
Shop for any bits that you are currently short of. If you have an ambitious plan it is essential to work in a focused way to resolve it properly.
Any finishing work to your illustration research/ responses/design development needs to be completed as self-directed study now. 
From now until when the project is submitted the things that need to be added to sketchbooks are:

• Some photographic documentation of stages of your making process, with annotation/explanation.
• Contact sheets and larger prints of the best images from a location shoot.
• 4 pages of research into 2 Fashion Photographers (see information below for guidance).
• Word-processed Project Evaluation - guidance for this will be issued.

Studio Photography (after Christmas)

We will also arrange a studio shoot for your garments in the week when we return after Christmas, we will get some of the second year students specialising in Photography to work with you to get the best imagery from this session. This will be an opportunity to record your garment alongside the other creations in your collection. 

Location Photography (over Christmas break)

Thinking a little way ahead you should start giving some thought to your location Photoshoot - this should be completed over the Christmas break, but your planning should start now. You should be aiming for a professional approach with this that results in great imagery for your portfolio.
Consider who will model for you (or who will take photos if you are modelling your own garment), where you will base the shoot (what will complement the garment?), will you need props/make up? Taking a professional approach may mean doing things like researching the weather (if you are looking at a shoot outdoors) and working around when it looks likely to offer you the best light/conditions.

Fashion Photographer Research
In order for you to plan and execute effective final Photoshoots for your garments it will be helpful to make yourself aware of the work of some top Fashion photographers.
When looking at these Photographers work you should look for the following things and comment on them:

• Use of location/studio - how does this relate to enhance the garment?
• Use of make up.
• Use of props.
• Use of the model(s) consider things like body posture, what mood is the photographer trying to create?
• Use of lighting - natural/artificial? harsh/gentle?
• Composition/cropping - how is the figure placed within the image?
• Use of post production - has the image been manipulated via software such as PhotoShop to achieve the final result, how subtle/dramatic is this process?

You should look at 2 of the following photographers and provide a little background biographical information before analysing at least 3 images by each one in detail (2 pages per photographer, print out decent size reproductions of their work).

Steven Meisel

Corrine Day

Mario Testino



Ruven Afanador

Nick Knight

Perou

Tim Walker

Steven Klein

FASHION UPDATE AND GARMENT MAKING

You need to finish your designs for your garment so that you can move onto the  construction as soon as possible next week. You should finish the tasks outlined below before next Monday (10th December) at the very latest (earlier if possible)  This will mean you can then have  2 weeks (we break up at lunchtime on Friday 21st) to make your piece. 


When you have concluded your illustration and design work this week then   start to make as soon as possible  (especially important for ambitious or complex garments).

You will need to make multiple shapes and group these across the mannequin to be sure the visual effect is both showing off the manipulation of your ordinary object as well as reflecting something contemporary about couture fashion. 

We will arrange a studio photo shoot opportunity in the first week back after Christmas and we will be asking you to complete location shoots over the Festive break. Some fashion photographer research will support this phase of the project.

• 4 pages of research into 2 Fashion illustrators, include a range of their work and your analysis of their technique.
• A range of your photographs of the figure in "fashion" poses, printed out and included in your sketchbook.
• 4 illustrator responses developed from your own photos (2 in the style of each illustrator you researched).
• 6-8 quickly sketched design proposals for your garment/accessory, you could use a template for these. Annotate alongside to explain your ideas and techniques you intend to use. These ideas can be variations on a theme, each one does not need to be radically different.  These should not take long. 
• 3 final proposals that show feasible designs showing:


• Samples of your materials 
• Annotations of how you will put these together
• Additional materials, fabrics etc 
• Please indicate which is your final design (the one you intend to make) - you might choose to do this in the style of one of the illustrators you researched or develop a more independent illustrative approach of your own.  

Quick drawings using templates or freehand 

 Final proposal showing samples, annotation etc. 

You also need to think ahead and gather everything you need for your making:

Things you might require include:


Garments to reconstruct/embellish, Cotton thread, zips, velcro, fabric, dyes, iron-on transfer paper, multiples of your object (clothes pegs, rubber bands etc- make sure you have enough of these, you don't want to run out !!!!.). 

Tools you may need to make your garment - scissors, tape measure, pliers, stapler, needle, cotton- (You will need to purchase this or bring your own in) sewing machine etc  We have most of these materials here. 

Manniquin to work on- please try to find one around the department or arrange to bring yours in if you have one.  It is not necessary to buy one. 

Order online (eBay www.ebay.co.uk/ is your friend here) or find other ways of obtaining your resources - suppliers such as Fabricland in Basingstoke www.fabricland.co.uk/fabric-stores/fabric-land-basingstoke may prove valuable. Charity shops are a good source for garments.

Fashion Illustration research

You need to research the work of 2 fashion illustrators, here are a few good links to explore: 

http://www.dripbook.com/top/browse/illustration-portfolios/fashion/

http://www.illustrationweb.com/styles/fashion

http://www.illustrationdivision.com/

Anna Higgie

Try to choose illustrators that have contrasting approaches and use different media, as you are going to have to respond visually to these illustrators BE REALISTIC and select styles you are confident you can reproduce effectively.
For each selected illustrator print out at least 4 reproductions of their work at a reasonable size (A5ish).

You then need to  do the following:

• provide some analysis of each illustrator. Find out what you can about them - where they trained, who they have worked for. 
• Analyse the images you have chosen, identify what media have been used and discuss technique (expressive or controlled?), composition, use of colour. 
• Give your personal opinion on the work, but ensure you give reasons for the views you express.
•  Use the following words  to help you describe their work:

realism, colour, expressive qualities, character, exaggeration, structure, story telling, naive qualities, accuracy, decoration, delicate, applique, motif, inventive, inspiration, experimental, body proportions, pattern, accentuating colour, photographic, movement, embellishment, combinations, texture, movement, bold, etc etc 

Present the work thoughtfully (2, A3 pages per illustrator), think about layout and text/titles  with intelligent analysis etc.

So you will need:

• To do the Fashion Illustrator research as detailed above.
• To get a collection of images by your 2 illustrators - enough to get a really good feel for their style, technique and media.
• To take range of photographs from the figure - try to get some good dynamic poses that have the feel of Fashion illustration/photography. If you are unsure what you are aiming for then flick through a few copies of Vogue and look at the fashion shoots and advertising images.
• Using your own photos as a basis produce two Fashion illustrations in the style of each Fashion Illustrator you have researched (4 images in all), make sure you use the most appropriate media (identify what they use and do likewise, if their work is produced digitally then don't try replicating it by hand). Take time over this and aim for some professional looking illustrations. See separate post for an example of this.

Once you have all these things you need to really focus on making some impressive responses that capture the feel of each Artist. Use the lightbox to start your drawings from your own photos off if it helps. You might want to use software to extend and stretch the figures in your photos and achieve something closer to the classic fashion illustration proportions (which are quite different to the real proportions of the human body).

Here's an example of what I'm talking about:

Raw photo file

Digital Illustration by Jocelyn Gravot



Digitally developed response to Jocelyn Gravot

Sketchbook Guidance this week

Well, one reason behind using photography to record your Moodboards and not sticking everything down is that it means that the material you have gathered is then available for inclusion in your sketchbook.
So once you have got good photos of your Moodboards you need to divide (and potentially duplicate) the visual material amongst your design teams, and then compile the following:

• 2 or more Sketchbook pages of visuals and information on your garment/accessory. Different versions - traditional and radical, history, definition.
• 2 or more Sketchbook pages of visuals and information on the object you need to recycle. History, typical uses, unusual uses, previous applications in Fashion.
• 2 Pages showing some examples of collections, ideally exploring some recycling, try looking at Martin Margiela, Gareth Pugh and Jez Eaton. Provide some analysis.
• One or more good observational drawings from your object.
• At least 2 pages recording experimentation and manipulation of your object.
• At least 2 annotated design sketches outlining your initial garment/accessory proposals.
• Printouts of all the slides from your presentation, plus copies of any cue cards you use.

We will start to explore approaches to Fashion Illustration, responding to existing Illustrational styles, before trying to develop a more personal style with which to illustrate your own design proposals.

Presentation schedule Tips and Guidance

All presentations to be given on Thursday 22nd November,       
Good luck! 

Presentation Delivery Tips:


Make sure you have produced the most professional slides for each of the 4 themes.  These should be edited  well and made into a slick powerpoint presentation as soon for Thursday.  You should have ample information to work with and surplus imagery to choose from for making your slides.  

• All group members should contribute to the delivery of the presentation.
• Plan who will say what. You will need to explain and expand upon the visuals you put up on screen (don’t just read text off the slides). Think what will make your presentation the best.. will you pass things round, pose a question to the audience or inform us of a fact we are unaware of?
• Make it have good pace but be enthusiastic about your object and couture you have discovered. 
• Preparing and using cue cards is likely to be helpful. 
• Presentations need to last approximately 10 minutes. 
• Speak clearly and loudly, (and not too fast), face your audience. 
• Practice your delivery as a group in advance. When you practice time your presentation to ensure it is of a suitable length.

Schedule for Thursday 22nd November Trashion Presentations
Time	Object	Students
2pm	Disposable Cutlery	Spencer  Amy  Jasmine  Kitty
2.15pm	Rubber Bands	Max Liv Katie Rhys
2.30pm	Plastic Bottles	Frankie Laurie Sebastian Alice
2.45pm	Egg boxes Erica Charlotte Oli Harrison
BREAK
3.10pm	Rubber Gloves	Megan Andrew Milly  Soph
3.25pm	Paper Plates	Phoebe Sam Floss Annabel
3.40pm	Plastic Bags	Alannah Amelie Edd Cerys
3.45pm	Paper/Plastic cups	Holly Angel Sophie James

Presentations Advice and tips

TRASHION GROUP PRESENTATION 

THEME ONE (one or two slides)

Introductory slide/s which shows what the group object is, which garments/fashion items are to be made and who the members of the group are. This should contain your own photography and drawing of the object and photos of the group members.

SLIDE 1 Example
You will need to compile something similar in your groups.

THEME TWO (one or more slides)

These slide/s should give a flavour of all initial information and findings about the object in question including its history/invention. Images about how it is standardly used and alternative uses (see if it has already been used in fashion). Also research some information about its general recyclability – i.e. plastic bottles are now widely used in the production of fleece material.

SLIDE 2 Example

THEME THREE (one or more slides)

Demonstrate and record ways in which you can manipulate/join/alter your object that might be helpful in garment construction. 
Explore processes like cutting, burning, laser cutting, heat pressing, appliqué, tearing, crushing, layering, stitching, riveting and photographing the object with a view to making a screen print.
Use a mixture of photographs of your processes, annotation and actual samples of your manipulated object to create your slides.

THEME FOUR (one or more slides)

A consideration of common element(s) which will bring all your garments/accessories together as a collection, this should include some early design idea sketches. You should also include some examples of what a fashion collection is, look for inventive Haute Couture and ideally find Designers who have used recycled materials (e.g. Martin Margiela, Jez Eaton, Gareth Pugh).

Further Tips 

Over the first couple of days of the project you need to research both your object and your garment - collect and print enough material for compiling your A1 moodboards. Photos of what you collect for this will form the slides for the first 2 Themes in your PowerPoint/Prezi.
KEEP THIS STUFF LOOSE, DON'T STICK IT DOWN:

• Lots of visual research into the garment you drew from the "Hat", different versions/styles/shapes try to find inventive Haute Couture versions. Find 12 - 20 examples, print these images in a variety of sizes up to A4.
• Plentiful visual research into the object you drew from the "Hat" - different versions, different uses, unusual applications of your object, if you can find examples of it in Fashion then include these. Again 12 - 20 examples in a range of sizes.
• Other stuff you need includes: headings and titles (use interesting fonts), dictionary definitions of your object and garment, photos of yourselves, as well as your own good drawings and photographs of your object.

For sourcing imagery try using  http://www.pinterest.com/ (open a free account if you don't already have one). Thoughtfully selected search terms in Pinterest will lead you to a host of rich imagery and ideas.
After completing the research slides you need to concentrate on Themes 3 & 4. These are a little more demanding as they focus on experimentation and initial design ideas. 

• For Theme 3 you will need to be imaginative in how you manipulate your object and record your experiments photographically. Explore processes like cutting, burning, laser cutting, heat pressing, appliqué, tearing, crushing, layering, stitching, riveting and photographing the object with a view to making a screen print.

• For Theme 4 you will need to consult with all members of your Design team across the two groups to come up with some common themes for your collection (e.g. colours/particular ways of manipulating your object), after consultation you need to come up with some initial design ideas. 

• For Theme 4 you will also need to find several examples of existing Collections and print 6 -10 images images of these . Most designers/design houses release themed collections seasonally, look for examples of collections that are inventive, exuberant and perhaps use elements of recycling - the work of Martin Margiela and Jez Eaton might be valuable starting points.

Photographing Moodboards and preparing Images for Presentation

You have the option of preparing your presentation slides either digitally or through manual layouts that you record photographically and then convert into a digital format. If you are making manual Mood boards here are a few steps you can take to make sure that they look good as presentation slides.
The first of those are in taking the photographs - make sure they are well lit and that you position your camera above the centre of the image to avoid getting a taper distortion, take several photos to ensure you get images with a good sharp focus.

An example of "taper distortion"

Once you have got decent photographs it is usually possible to enhance them in PhotoShop before you transfer them into your presentation. Here is a raw photographic image followed by an edit of the same photo.

To achieve this I did the following:

• Rotated the original image.
• Cropped the image to remove unwanted areas.
• Adjusted brightness and contrast to give the image more on-screen "zip".
• Used the "sharpen more" filter to add crispness to the image.
• Created a new layer, made a rectangular selection and filled this with a pale blue colour, then applied the multiply Layer style to this blue box.
• Using the text tool added notes (in a font downloaded from www.dafont.com). I then used the move tool to place the text over the blue area.
• Finally from the Layer Menu I added a drop shadow to my text from the Layer Style options.

Having done all this I then saved the final image as a jpeg (option available from the dropdown menu when you save in Photoshop). Using jpegs as presentation slides works fine, if you upload .psd PhotoShop documents or high resolution digital photos you may find they slow your presentation down and stop it functioning properly.

After you have arranged and photographed your moodboards share the loose imagery out between you and collage this into sketchbooks, giving due consideration to layout and combining text and image effectively.

We will be giving Presentations at the end of next week (Thursday 22nd November)

TRASHION PROJECT BRIEF

PROJECT– TRASHION

SPECIALISM:  FASHION  & TEXTILES

 

TIME: 6 Weeks

MATERIALS: Mixed Media

RESOURCES: Sewing Machine, Computer, Camera, drawing media, Photocopier, basic hand tools, 3D workshop and an object……

ASSIGNMENT OUTLINE:

With the current threat to humanity of depleted natural resources and global warming due to overuse of resources and mishandling of waste etc, the idea of make do and mend is becoming more relevant if not essential!

Fifty years ago the earth was populated by half the number of people it is now, and by 2050 this number is expected to increase to 10 billion. Simply, there won’t be enough resources to go round!

In the U.K. each year, we throw away an average of two million tonnes of fast fashion clothing that was probably only worn six or seven times a piece. A large percentage of clothing is made from non biodegradable products such as nylon and viscous. Something has to change…. Products on the high street and the catwalk are beginning to acknowledge that this needs to be addressed. Few things touch as many people as fashion; therefore, the continuation of the new consciousness beginning to emerge through the production of sustainable and recycled clothing, rests firmly on your shoulders.

Using just a single object which may be commonly found in the home (clothes peg/ coke can etc., etc.) and an existing item of clothing, you are being asked to create a hybrid piece which uses the idea of recycled fashion. Furthermore, you will be working alongside other individuals in the BTEC groups to develop the idea of a collection. 

GUIDELINES

Week 1 & 2

EXPLORATION OF YOUR OBJECT IN YOUR GROUPS

It is very important at the beginning of this project to work within your groups delegating jobs and discussing your findings all the time.  You may well be working closely with someone you currently know very little about. And in order to achieve a believable and successful result you will need to communicate effectively and get to know them well to get the best result for your group! 

 Focus on exploring your object: Think about weaving, stretching, melting, burning, adhering, scoring, rolling, wrapping, dissecting, reproducing, representing and smashing as considerations for getting the most out of not only your object, but your imagination too.

You should gather examples of your material: 

• sourcing of the various varieties of your individual objects
• examples of how these may have already been used in fashion
• a range of careful studies of these objects, both as photographs and illustrations.

You should be thinking all the time about how you will combine them together to create something new and exciting. How flamboyant or understated your ideas/designs are is up to you, but keep in mind that you will actually have to create one of them, so be realistic!

With your allocated garment:

• Find as many examples of this as possible
• Think about ways that you can adapt your own.

GROUP MOODBOARDS, POWERPOINT AND THE PRESENTATION

What you collect/produce is going to be presented as both moodboards and a powerpoint, so at this stage it is advisable not to stick anything into your books…Sketchbooks are not always practical for expressing your ideas to a large group so you will need to work on a grander scale!  You will create a series of moodboards which will explain your ideas and concepts so far.   A mood-board is an important tool in the design industry and is used at the start of projects in order to maintain a constant flow of ideas. Yours will be instrumental in helping you get the most out of this project and you will need to photograph them as they develop, so do make sure that you have a camera.  These images will then be used to create a powerpoint presentation, guidelines will be given on how to do this.  This slideshow will be your first collaborative piece and will require good communication and a well organised plan of action as you work together on the same presentation. You will also be asked to undertake some sustained investigations into what a ‘collection’is   

Weeks 3 & 4

FASHION ILLUSTRATION, YOUR OWN DESIGNS

• You will be asked to select two different fashion illustrators’ work and document these in your sketchbook, providing analysis on both their work and how you think their style of illustration might be appropriate to your own designs.

• Produce a design idea of your own in each style. You will be asked to produce further design ideas and start to physically gather more of the same object, and get stuck into manipulating them, seeing what works and what doesn’t work in order to apply it successfully to your garment. Remember to collaborate with your group throughout.  You may need to compromise on things so prepare to be open minded. You may also wish to look at www.art-dept.com for further fashion illustration inspiration. 

Week 5/6

CONSTRUCTION, PHOTOGRAPHING WORK AND CATWALK

Following your investigations, you should now be able to come up with the definitive design – it is now time to make it…Photograph every stage as you go so that you can continue to update your power point appropriately.

Take a series of well styled photos of the final outcome in studio (Amanda can assist you with this in your Friday sessions with her) . Even the best design can be completely ruined by a lack of attention to detail in its final documentation…… Use www.art-dept.com to help you in this too – someone like Rankin is really worth looking at, as is showstudio.com & Tim Walker…. You could also check out James Carver on www.flickr.com – he is an ex-student here, who went on to study at London College of Fashion.

You will all be showing your work on the catwalk after Christmas, there will be an audience and at least 3 photography students taking your picture.

Write a 500-1000 word evaluation of the project – guidance notes will be given. 

MINIMUM SUBMISSION REQUIREMENTS:

• 1 COMPLETED SKETCHBOOK.
• CONSIDERABLE EXPLORATION OF OBJECT
• A SERIES OF MOODBOARDS – PHOTOGRAPHS AS EVIDENCE
• 1 COMPLETED POWERPOINT – EACH GROUP SHOULD HAVE IT
• GROUP PRESENTATION – EVERYONE TO SPEAK
• FASHION ILLUSTRATIONS RESEARCH AND RESPONSES
• SERIES OF OWN FASHION DESIGNS.
• FINAL GARMENT AND STUDIO AND LOCATION PHOTOGRAPHS
• WRITTEN EVALUATION

  Use  www.style.com, www.elle.com, http://fashionarchitect.blogspot.com/, 

http://www.fashionisspinach.com/ http://thesartorialist.blogspot.com/ 

 Look specifically at individuals like Hussein Chalayan the late Alexander McQueen, John Galliano, Gareth Pugh and Commes des Garcons, for the more alternative in ideas! Sustainable fashion heroes are Gary Harvey, Martin Margiela, Junky Styling, Ciel, and From Somewhere, and this one is just interesting if you want to get a bit more into the magazine side of things – good for layout etc….http://magculture.com/blog/ .

The library also has some amazing books – check out Maison Martin Margiela, Skin and Bones, A century of fashion, Techno textiles volumes 1 & 2, Extreme Beauty: The Body Transformed, Fashion at the edge, Fashion: Concept to catwalk, to name but a few! 

Use the internet.

Use the library.

Use your imaginations 

Remember the visual imagination is fueled by what you see.

Link to moodle to see the powerpoint you were shown

https://vle.altoncollege.ac.uk/mod/assign/view.php?id=33306